THE WHY

ALLWEEK is all about creating fashion with a future.
Flow, change and innovation are some of our keywords.
Our ambition is to challenge the ordinary. There is always a new way to take on.
A new angle. A new knowledge.
Approaching fashion in a new way.
We want to challenge the workflow and create light collections – in that way, we will always stay relevant to the latest trends in fashion.
We move from idea to final design in 2-3 weeks.
ALLWEEK is also about staying present and on the point.
It is about designing clothes that make women feel empowered, comfortable and ready for any given moment.
The big ones, the small ones, the unforgettable ones and all the moments in between.
We want to make women feel like the best version of themselves.

DESIGNED IN DENMARK / With a focus on each and every day of the week
01

THE NAME ALLWEEK

It’s obvious.

The name ALLWEEK is all about making fashion
for everyday life throughout the entire week.

At ALLWEEK all days count.

Whether going to the office on a Monday, a walk in nature on Thursday or spending a night at the dancefloor on a Saturday.

We create fashion for each moment during the week,

MONDAY/TUESDAY/WEDNESDAY/THURSDAY/FRIDAY/SATURDAY/SUNDAY

01

THE NAME ALLWEEK

It’s obvious.

The name ALLWEEK is all about making fashion
for everyday life throughout the entire week.

At ALLWEEK all days count.

Whether going to the office on a Monday, a walk in nature on Thursday or spending a night at the dancefloor on a Saturday.

We create fashion for each moment during the week,

MONDAY/TUESDAY/WEDNESDAY/THURSDAY/FRIDAY/SATURDAY/SUNDAY

STAY IN THE FOREVER NOW EACH MOMENT, EACH DAY, ALL WEEK

COLLECTIONS ON THE MOVE

ALLWEEK is constantly paying attention to the rhythm and flow of fashion.

We believe in the movement and the feeling of being relevant at the exact moment.

We move from idea to result in 2-3 weeks, and will present new styles every month.

WE MOVE FROM IDEA TO RESULT IN 2-3 WEEKS

PRODUCTION NEARBY

One of the key elements to keeping up the fashionable flow is our nearby European production.

No flights. No ships.

Just a trip through Europe.

And a very close working relationship.

It keeps a fluid movement and makes
the flow of fashion possible.

Every step of the fundamental design
is created in one of the most
beautiful spots in Denmark.

Sejs. The hometown of ALLWEEK.
Surrounded by water and raw nature.
Sources of pure inspiration and
positive energy.

01

A POWER COUPLE WITH A MISSION

A perfect constellation and a long-time love story for fashion.

Both have been in all corners of the fashion industry since their youth.

As retailer, wholesaler and supplier in different positions for both international and domestic brands plus former CEO and co-owner for a Danish brand.

The list is long. And the energy is high.

01

A POWER COUPLE WITH A MISSION

A perfect constellation and a long-time love story for fashion.

Both have been in all corners of the fashion industry since their youth.

As retailer, wholesaler and supplier in different positions for both international and domestic brands plus former CEO and co-owner for a Danish brand.

The list is long. And the energy is high.

THE TIME OF CHANGE IS NOW

We have fashion in mind and strive to reflect the trends of the time and sense the flow of fashion. In that way, we are not a sustainable brand.

But we are curious at heart and have a passion for constant development. We will collaborate proactively with suppliers to reduce the environmental impact across our supply chain.

OLD LOVE– NEW WINGS

The thought of re-selling clothes is top of mind at ALLWEEK. We believe in reusing and letting the good old stuff get new wings. We are currently working on finding the perfect technology for this process.

CO2 NEUTRAL

We support the goal of limiting climate change. We have defined an ambitious goal of becoming CO2-neutral in 2040.

Pushing the boundaries for reaching this goal assigns a high priority to us.

We believe in transparent communication, and therefore we will frequently bring you the latest updates on becoming CO2 neutral.

ONE STEPEVERY WEEK

We continuously strive to use packaging with respect for the environment. Every day we are reducing the amount of unnecessary packaging.

We use only FSC-certified packaging and labelling, and we are, of course working on being free from plastic wrappings.

All waste produced in our danish office will be either reused or recycled.

PRESENTING THE FOREVER NOW IN FASHION

ALLWEEK WOMEN ARE

SINCERE
PLAYFUL
POWERFUL
GENTLE
FEMININE
CLASSIC


THROUGH ALL GENERATIONS
AROUND THE WORLD

ALLWEEKKEYWORDS

NOW
TIME
PRESENCE
INNOVATION
FASHION
MOMENTS
RELEVANCE
CHANGE
DIVERSITY
CHARACTER
FEMININITY
COURAGE